- EMAIL MARKETING & EDM
Emails that look like your brand and bring customers back.
We plan, write, design and set up EDMs, automated sequences and seasonal campaigns in Mailchimp, Klaviyo, ActiveCampaign, HubSpot and MailerLite. On brand, compliant and easy for your team to run.
WHY IT MATTERS
Email is the one channel you own. No algorithm decides who sees it. We make sure what lands in the inbox looks like your brand, says something useful and gives people a reason to act.
Why Novu for email marketing
Brand-led design, set up properly and built to the rules, so your emails reach people and look like you when they do.
Designed by brand people
Every email is built from your brand system, so your inbox matches your website, socials and shopfront.
Set up properly
We handle SPF, DKIM and DMARC, list setup and sign-up forms, so your emails have the best chance of landing in the inbox.
Compliant by default
Consent, sender details and a working unsubscribe are built in. For clinics, we check content against AHPRA and TGA rules.
You own it
Accounts in your name, editable templates and team training. Use us every month or just to get started.
Our email marketing services
From one campaign to a full email program. Pick what you need, or let us run the lot.
Email strategy and planning
An audit of your emails, lists and results, then a clear plan of who you email, what you send and when.
EDM design and build
Branded master templates, newsletters, launches and promotions, tested on mobile, dark mode and the main email apps.
Email copywriting
Subject lines, preview text and body copy in your brand voice. Short, clear and one job per email.
Automated sequences
Welcome, onboarding, nurture, follow-up and win-back emails that send themselves at the right moment.
Seasonal campaigns
EOFY, Black Friday, Christmas, Mother’s Day, launches and events, planned ahead so nothing is rushed.
Platform setup and migration
New accounts, or a move between platforms with your lists, templates and automations, connected to your site and CRM.
Deliverability and list health
Domain authentication, list cleaning and segmenting, so you send to people who want to hear from you.
Plain-English reporting
What we sent, who opened and clicked, and what we’ll change next. Every month, no jargon.
Recent email work
A few EDMs and campaigns we’ve designed and built for clients across events, healthcare, education and retail.
AUSactive National Awards
Event invitation
Fire Australia 2024
Early bird registration
ANZSPD 2026 Congress
Gala dinner invitation
Reconnext, AAPD
Conference campaign
NHFA Venture Club
Nurture series
Cutera
Monthly newsletter
Platforms we work with
Best for
What we set up
Mailchimp
Simple newsletters and smaller lists
Templates, audiences, sign-up forms and automations
Klaviyo
Shopify and online stores
Product flows, abandoned cart and segmentation
ActiveCampaign
Detailed automation and lead nurture
Sequences, tagging and lead scoring
HubSpot
Email and CRM in one place
Workflows, forms and CRM connections
MailerLite
Cost-effective sending for small teams
Templates, groups and automations
Something else?
Brevo, Campaign Monitor and more
Tell us what you use and we’ll check
Automations we build
Set them up once and they keep working in the background, sending the right email at the right moment.
- Welcome and onboarding sequences
- Lead nurture, from enquiry to booking
- Event sequences: before, reminders and follow-up
- Review, referral and post-treatment follow-ups
- Re-engagement, win-back and abandoned cart
Using a platform already? We can audit what’s running and fix what isn’t.
Deliverability and compliance
A great email is wasted if it lands in spam or breaks the rules. Every setup includes the boring but important bits.
- Domain authentication (SPF, DKIM and DMARC), now required by Gmail and Yahoo for bulk senders
- Spam Act checks: consent, clear sender details and an unsubscribe that works
- AHPRA and TGA checks for clinics: no testimonials, no prescription-only medicines
No bought lists, no cold blasts and no promises about open rates. Just clean lists and emails people asked for.
How it works
- 01
Audit and brief
We look at what you send now, your lists and your platform.
- 02
Plan
We agree the audience, emails, sequences and calendar.
- 03
Design and build
Templates, copy and automations, set up in your platform.
- 04
Test and send
We check every link, device and sign-up form before going live.
- 05
Report and refine
We track results and improve each month.
Ways to work with us
Start with a one-off setup, book a single campaign, or hand us the lot each month.
Setup or migration
A one-off project to get your platform, templates, forms and core automations running properly.
Campaigns and sequences
Individual EDMs, seasonal campaigns or a new automated sequence, quoted per job.
Monthly email management
We plan, write, design, send and report every month, as part of your marketing retainer.
Questions, answered
What is an EDM?
EDM stands for electronic direct mail. It’s a marketing email sent to a list of subscribers, such as a newsletter, promotion or announcement.
Which email platform should I use?
It depends on what you sell and how you work. Klaviyo suits online stores, ActiveCampaign and HubSpot suit businesses that nurture leads, and Mailchimp or MailerLite work well for simpler newsletters. We’ll recommend one after a quick look at your setup.
Can you move us from one platform to another?
Yes. We move your lists, templates, sign-up forms and automations across, check that consent records come with them, and test everything before you switch over.
What are SPF, DKIM and DMARC?
They’re records on your domain that prove your emails really come from you. Gmail and Yahoo now require them for bulk senders, and without them your emails are far more likely to land in spam. We set them up as part of every platform setup.
Can I email my customer list?
Usually, if people have agreed to hear from you or would reasonably expect to as existing customers. Under the Spam Act every email also needs clear sender details and an unsubscribe that works. We check your list before the first send.
Can clinics promote treatments by email?
Yes, within the rules. AHPRA’s advertising guidelines don’t allow testimonials or misleading claims, and prescription-only medicines can’t be advertised to the public. We write and check clinic emails with those rules in mind.
How often should we send?
Often enough to stay front of mind without wearing people out. For most businesses that’s a monthly newsletter plus campaigns around launches, events and key dates. Automated sequences run on their own timing.
Do you write the emails too?
Yes. We write subject lines, preview text and body copy in your brand voice, or we can design and build from copy your team supplies.
Ready to make email work harder? Tell us what you’re sending now and we’ll come back with a straight answer.