- AESTHETICS
Branding, websites and marketing for aesthetic clinics. Built compliant from the ground up.
Novu Creative is a Sydney design and digital agency that helps cosmetic and aesthetic clinics grow within AHPRA and TGA advertising rules, not around them.
THE PROBLEM
Since 2 September 2025, AHPRA's guidelines for advertising higher-risk non-surgical cosmetic procedures have changed what clinics can say, show and post. The TGA has closed the "anti-wrinkle injections" loophole, and infringement notices have reached $13,320 per contravention for individuals and $66,600 for companies. Most marketing agencies don't know these rules exist. We build them into every deliverable.
What we do for aesthetic clinics
Brand identity
Websites that convert and comply
Compliant content and social
AI search visibility (AEO/GEO)
Patients now ask ChatGPT and Google’s AI which clinic to visit. We structure your site and content so AI assistants can find, understand and recommend you.
Email marketing
Designed and built EDMs for patient retention, recalls and education, tested across all major email clients.
Why compliance knowledge is the difference
A beautiful website that breaches section 133 of the National Law is a liability, not an asset.
Working with us means:
- No prescription product names, ingredients or generic workarounds anywhere in your marketing, including URLs, alt text and metadata
- Treatment pages framed around concerns and consultations, the structure the TGA itself points clinics toward
- Real, unedited imagery with "results may vary" disclaimers where required
- No clinical testimonials or influencer endorsements
- Practitioner registration details displayed correctly
Your practitioners’ registrations stay protected while your clinic stays visible.
Experience in your industry
We’ve worked with medical, dental and aesthetics businesses including Cutera ANZ, one of the world’s leading aesthetic device companies, delivering their events, EDMs, print, social and web across Australia and New Zealand, and Beauty and Skin on Clyde, a medical skincare clinic we’ve supported with branding, digital marketing and web.
We also work extensively with dental practices, so we understand AHPRA obligations across registered professions, not just cosmetics.
How it works
01
Free clinic marketing review
We audit your current website and socials against the 2025 AHPRA guidelines and TGA rules, and show you where you’re exposed and where you’re invisible.
02
Foundation project
Brand, website or both, rebuilt compliant and conversion-focused.
03
Ongoing partnership
A monthly retainer covering content, social, EDMs and AI visibility, so your marketing keeps working while the rules keep changing.
Frequently asked questions
Can my clinic still market injectables at all?
You can market your clinic, your practitioners and your consultations. You can’t advertise prescription-only medicines to the public by name, ingredient or generic term. We build marketing strategies that grow bookings within that boundary.
Do you review existing content for compliance?
Yes. Our free clinic marketing review covers your website, socials and recent EDMs. We flag anything that conflicts with the AHPRA guidelines or TGA advertising rules and show you how to fix it without losing visibility.
Are you lawyers?
No. We’re a design and digital agency that builds AHPRA and TGA requirements into everything we create. For legal advice on your specific situation, speak with a health law specialist. We’re happy to work alongside your legal adviser.
Do you only work with Sydney clinics?
No. We’re based in Sydney and work with clinics across Australia, as well as brands across Australia and New Zealand.
What does it cost?
It depends on scope. The clinic marketing review is free. Foundation projects are quoted on your brief, and retainers are scoped monthly. Book a chat and we’ll give you a clear quote.
Novu Creative is a Sydney-based design and digital agency specialising in AHPRA and TGA compliant branding, website design and marketing for aesthetic clinics, cosmetic clinics and medical practices across Australia.