- EVENTS
Event branding and marketing, from first announcement to final banner.
An event only happens once.
Novu Creative designs and delivers everything it needs, identity, campaign, website, EDMs, signage and stands, on brand and on deadline. From national conventions to international clinical forums across five countries.
THE PROBLEM
Events are the hardest brief in marketing. One immovable deadline. Dozens of touchpoints, from ticketing pages and email campaigns to lanyards, stage screens and expo stands. And usually three or four different suppliers producing them, which is exactly how events end up looking stitched together. When the brand is inconsistent, the event feels smaller than it is, and tickets are harder to sell.
What we do for events
Event brand identity
A name, identity and visual system built to work everywhere at once: social tiles, stage backdrops, programs, wayfinding and merch. Designed once, deployed everywhere, consistent at every scale.
Launch and ticket-sales campaigns
Announcement, early bird, speaker reveals, last call. A structured campaign arc across social and email that builds momentum instead of shouting once and going quiet.
Event websites and registration
Fast landing pages and event sites built to convert: program, speakers, venue, FAQ and ticketing integration, mobile-first because that’s where your audience finds you.
EDM campaigns
Designed and coded email campaigns for announcements, nurture sequences, attendee logistics and post-event follow-up, tested across all major email clients.
Expo stands and environmental design
Stand design, signage, banners and printed collateral, supplied print-ready and production-managed so what’s installed matches what was approved.
Social content and on-the-day assets
Countdown content, speaker cards, sponsor assets, stories templates and post-event highlight packages that extend the event’s life well past pack-down.
Events we've delivered
We’ve designed and delivered event branding and marketing across industries and continents:
Clinical and medical: the Cutera University Clinical Forum, delivered across Australia, New Zealand, the UK, Germany and the USA, plus Cutera Collective events and the ANZSPD 2026 Congress for the Australian and New Zealand Society of Paediatric Dentistry.
Fitness and sport: FILEX, the Australian fitness industry’s flagship convention, Ignite Fitness, the National Sports & Physical Activity Convention and the Australian Sports Investment Summit.
Corporate and industry: Fire Australia, Tetra Pak Oceania and Reconnext.
National conventions, international clinical forums, industry summits and corporate events: different audiences, different continents, same standard.
Why event teams work with Novu
One studio, every touchpoint
Identity, digital, print and environmental from a single team, so the stage screen matches the Instagram tile matches the lanyard.
Proven across five countries
We’ve run one consistent event brand for Cutera across Australia, New Zealand, the UK, Germany and the USA, all managed from our Sydney studio. Multi-market delivery isn’t a stretch for us; it’s the day job.
We work backwards from your date
Every deliverable is mapped against print deadlines, venue bump-in and campaign milestones. The date doesn’t move, so our schedule is built so nothing has to.
Print and production fluency
We supply production-ready artwork and manage printers and fabricators, which means no last-minute “wrong specs” phone calls.
Campaign thinking, not just design
Beautiful assets don’t sell tickets on their own. We plan the arc: what goes out, when, to whom and why.
How it works
01
Scope and timeline
Tell us the event, the date and the goal. We map every deliverable against a working-backwards schedule within the first week.
02
Identity and toolkit
The event brand and a master asset system, so everything after moves fast.
03
Rollout
Campaign, website, EDMs, print and stand production, delivered in sequence to the schedule.
04
On the day and after
Final collateral, on-site assets, and post-event content and follow-up campaigns.
Frequently asked questions
How far out should we engage you?
Ideally three to six months before the event for a full identity and campaign, but we’ve delivered on much shorter runways. The earlier we start, the more the campaign can build.
Do you work on international events?
Yes. We’ve delivered the Cutera University Clinical Forum across Australia, New Zealand, the UK, Germany and the USA, all managed from our Sydney studio. We plan around time zones, local suppliers and market differences from day one.
Can you work with our existing event or company brand?
Absolutely. If you already have an event identity, or the event needs to sit under your company brand, we build the campaign and toolkit around it so everything stays consistent. If the brand needs a refresh for the event, we can handle that too.
Do you handle recurring annual events?
Yes, and that’s where a good toolkit pays off. We build the event brand so it can be refreshed each year with a new theme or date without starting from scratch, which saves time and keeps the event recognisable year on year.
Do you manage printing and stand fabrication?
Yes. We supply production-ready artwork and manage printers and fabricators on your behalf, so what’s installed matches what was approved. If you have preferred suppliers, we’re happy to work with them instead.
Do you run paid advertising for ticket sales?
Paid social and search can sit inside the ticket-sales campaign we plan for you. We produce the ad creative to match the rest of the event brand, and we’re happy to work alongside your media team if you already have one.
What does it cost?
It depends on scope. An EDM campaign and a full identity, website and stand package are very different briefs, so we quote on your event, date and deliverables. Tell us more and we’ll come back with a clear quote.
Novu Creative is a Sydney-based design and digital agency specialising in event branding, campaign marketing, websites, EDMs, expo stands and event collateral for conferences, expos, summits and corporate events, delivered across Australia and internationally.