For the Million Moves initiative by AUSactive, we developed a dynamic branding identity inspired by the vitality and movement of fitness. Utilising AUSactive's existing colour palette, we designed a logo that conveys motion and energy, perfectly embodying the initiative’s goal of encouraging daily physical activity across Australia. The lively, flowing design not only captures the essence of movement but also visually engages and motivates the community to participate, making fitness an integral part of their everyday lives.