Australian and New Zealand Society of Paediatric Dentistry (ANZSPD)
The Project
For ANZSPD Sydney 2026, we reimagined what a dental conference could look and feel like. The brief called for something beyond clinical – a brand that could breathe joy, colour and curiosity into paediatric dentistry. We built Propel. Connect. Smile. from the ground up: a visual identity that celebrates connection and optimism, brought to life across every touchpoint –from the event website to delegate experiences, social content, signage and digital storytelling. The result: a vibrant brand that speaks to both the heart and the science of dentistry.